MSNBC Video Highlights Business Aspects of S.I. Swimsuit Issue
Dollar Figures, Dressing Marissa Miller in Business Casual is Latest Wrinkle in ‘I’m Only Interested in the Articles’ Gambit
“The Sports Illustrated Swimsuit Issues hits news stands today and is a huge marketing coup…” blah … blah … blah …”parent company” blah … blah … blah … cut to super-hot, supermodel, Marissa Miller.
How hot is Marissa Miller?
The news anchor who sets up this segment can’t even do a thirty second intro without stuttering…
Sports Illustrated’s swimsuit business
Marissa Miller is kind of attractive from a certain angle…
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Sure, they have some eunuch asking a bunch of questions about pay scale, marketability and what it means to be every high school kid’s self-love fantasy girl (or as he calls it “credibility”) but the most common answer to the pop quiz: “How many guys were in that newsclip?” is “Wait, …what? There were guys in that news clip?!”
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–Insert your own Paid-In Capital or Liquid Assets double-entendre here
The Sports Illustrated Swimsuit Issue is in stores now. Go pick up a copy … just to see if the marketing demographics are really as good as advertised.
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Check out more on the economics of the Sports Illustrated Swimsuit Issue over at Jodie-Lynn’s Gossip on Sports site
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1 opinion for MSNBC Video Highlights Business Aspects of S.I. Swimsuit Issue
Jodie
Mar 8, 2008 at 4:42 pm
Hey Mark, thanks for the shout out! I just spotted it among my links. Good stuff here–didn’t know you wrote for Biz Levity.
Keep ‘em laughing!
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