Time Magazine Seeks To Prove It’s Still Edgy, Relevant
10 Years After Debut of The Drudge Report, Magazine Features Story About How Internet Affects News Coverage
Time Magazine took a major step forward in their effort to prove to the 37 people who still read the magazine how edgy they are by publishing a story about how the Internet affects news coverage … on their blog!
That’s the cat’s pajamas, as the kids say.
The lead-off paragraph is the kind of hard-hitting and insightful commentary we’ve come to expect from Time:
Here is a basic shift that has occurred in the news business: Because of the Internet, you, the reader, no longer have buy information in pre-fabricated packages like “newspapers.” You can just go online and individually select the articles you want to read. And there are lots of websites and blogs to help you out.
That’s right, readers. You no longer have to go to the “news stand” and buy a “magazine” from the “Negro” who works there so you can read “stories” like this by “nitwits” who write for Time.
Oh, by the way … Germany surrendered.
The Time article laments the fact that reporters can no longer mail in bland, vapid copy as they get hammered over lunch at their local tavern:
Left unsaid in this is something .. editors and writers (not to mention everyone else in the news business, including me) know well. If you say something provocatively, in a new way, or with an unexpected spin, you will succeed online.
Man, I guess I never realized until just now what a visionary that guy William Randolph Hearst was.
It’s not like anyone expects the level of reporting at Time to be on a par with Hemingway or even Edward R. Murrow, but is it too much to ask that stories are at least somewhat topical. What’s next? An in-depth series on the transition from horses to automobiles?
On the other hand, this dude’s writing for Time and I’m writing for Bizlevity.
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